Welcome to Platformula1
We are SaaS, App, & Cloud
Partner Ecosystem Strategists
(with a heavy dose of IoT & HW 2.0 thrown in)
Our Core Belief:
A growth engine without a partner platformula is only half an engine.
Call us growth strategy heretics. We hold a unique point of view on the "growth challenge".
We see too many SaaS, app, cloud, IoT & digital services startups try to build a growth engine based solely on online inbound marketing--providing no coherent growth framework to attract, incentivize, and monetize partners in the XaaS economy.
We see that as half a growth engine at best. At worst, its a death sentence for your startup as VC money continues to tighten around burn rate concerns--and the unicorn spend pattern is reversed.
We work side by side with your team and help you build, monetize, and message partner viable products (PVP) that drive sticky adoption & 3rd foothold disruption within incumbent ecosystems and/or emerging centers of market gravity.
Our approach--based on studying the rise of 21st century software and cloud superpowers-- helps you grow your business at a lower cost of sales and marketing by leveraging the landscape asymmetry of established players.
Simply put, we show you how to win on their nickel by capitalizing on their market footprint.
For Startups & Enterprises
A platformula-powered growth engine needs 3 things.
A partner viable product strategy.
A XaaS distribution playbook.
And a category leadership frame & compelling content to evangelize partners.
Partner Viable Product (PVP) Strategy
In the XaaS economy, the fastest & most repeatable path to profitable growth at the lowest cost of marketing & sales is a Partner Viable Product (PVP).
Unlike an "MVP' or minimum viable product approach--which often ends up engaging users as crash test dummies for a 'not ready for primetime' offering--a PVP focuses on monetizing integration attach points to incumbent centers of market gravity and their customer networks. We'll audit your current MVP offering and help you drive its reincarnation as a PVP. And we'll also show you how to supercharge your developer partner outreach by separating the partners with real revenue potential and DNA inheritance from those developer portal tire kickers.
XaaS Distribution Playbooks
The plug & play nature of the XaaS economy enables new partnering mechanisms while supercharging traditional ones. You need "Partner @ the Core' distribution mindset.
The XaaS economy is not your father's 'channel marketing' landscape. In that world your partners lived 'at the edge' of your product serving as last mile VARs & integrators. But now, via APIs, open source communities, cloud partner marketplaces, and 'white label' XaaS, you can embed your PVP upstream--"at the core" of your partner's app, cloud, network, system, solution or experience. This BizDevOps approach takes 'sticky' partnering to a new level and means you don't have to rely on expensive inbound direct marketing campaigns to drive growth and revenue.
XaaS Content Creation
The XaaS wave is the quiet riot in cloud tech. New XaaS categories are continuously emerging inside of cloud & app superpower ecosystems. These emerging category startups & enterprise digital platform initiatives require rich, fact-based messaging and content creation to drive partner-based growth programs.
What XaaS platform innovators need to win is compelling "3 dimensional' content that frames their platform goodness for rapid partner adoption---By alpha vendors and alpha developers in search of their next big differentiator.
And SaaS players---once entirely focused on downstream "market of 1" user adoption---are also targeting upstream partner integration by exposing their offerings and data as monetizable APIs.
We'll help you build the messaging, content & thought leadership you need to frame your emerging category as the 'new new thing'.
Client Case Studies
In the "As a Service' or XaaS Economy
Cloud, Mobile, IoT & Beyond
Our platformula framework. Your innovation DNA.
Partner Viable Product & XaaS Distribution
A fintech & payments platform innovator decided to pivot their marketing strategy from direct app distribution to a partner-based XaaS OEM approach leveraging an API as a product. We helped their management team drive the transition to a partner viable product (PVP) model and identify distribution prospects and fintech partner ecosystem options for their growth team.
Enterprise Mobile Security Platform
Pivoting to a Partner Viable Product
A mobile device security innovator needed to pivot from device-centric firmware to an app-centric business. We built a partner viable product (PVP) spec & partner roadmap that was instrumental in driving their pivot to a high growth enterprise mobility opportunity and new investor funding. That's platformula mindset in action.
IoT & Smart Grid PaaS
Building a Partner Distribution & Co-Marketing Program
An API & microservices development platform pioneer with a strong presence in the utility industry and IoT field service apps wanted to expand via the creation of a new partner network. We developed the program framework and onboarded key Wave One partners, including leading enterprise software incumbents & new SaaS players.
CX & Content Platform for eCommerce
Platform Marketing & Messaging Refresh
A global innovator in responsive content management & omnichannel experience delivery for premium e-commerce brands wanted to refresh their category messaging for new partner & customer engagement. We worked with their senior leadership to help them reframe & differentiate their unified content hub platform as the next big thing in digital transformation.
Cloud-Managed Branch Office Platform
Pre-Launch Partner Marketing
An IT-as-a-service startup wanted to pre-launch to a targeted set of white label partners including Telcos, MSPs, & enterprise networking OEMs. We helped them unveil their hybrid services branch office platform & partner-customizable management console 'under the radar' through event marketing & analyst coverage.
Direct-only SaaS has evolved into
plug & play 'anybody as a partner' XaaS
To rust proof your growth engine, answer one question....
Are you XaaS partner ready?
Fact: The XaaS economy is inherently partner-centric.
At Platformula1 we eat, sleep and breathe the cloud powered "as a service" revolution called XaaS.
We help direct-to-user SaaS players pivot their business models and go-to-market strategy to capitalize on partner advantaged XaaS, i.e. to XaaSify.
We show cloud startups how to leverage the 1-click XaaS marketplace initiatives of the cloud superpowers to drive growth.
We also serve cloud/mobile/API savvy enterprises as they plan and execute their digital transformation initiatives and become partner focused platform companies via XaaS distribution best practices.
A platformula is a partner-first growth & monetization framework for XaaS innovators... from startups to enterprises.
Platformula thinking begins with a partner viable product strategy multiplied by XaaS distribution readiness--i.e. your product's ability to symbiotically attach to multiple partner distribution modalities and capitalize on XaaS economy asymmetry.
A partner viable product can be delivered as a XaaS 'product ingredient', e.g.. a security as a service capability baked in to your partner's app, cloud or solution.
A partner viable product can also be delivered as a XaaS 'process ingredient', e.g. a multi-sided cloud hub, marketplace or collaboration catalyst that streamlines or re-invents supply chains, demand chains and digital interaction workflows.